Extension Day of Giving Toolkit
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Collapse ▲It’s that time again! Time for #GivingPack. Extension will play a vital role in the NC State Day of Giving on March 26, 2025.
On this page, you’ll find information, tools and guidance that Extension local centers can utilize to share or quickly create official Day of Giving communications. Make sure you’re familiar with the Extension brand style guide before developing custom Day of Giving communications, then use the links below to navigate through the toolkit.
All Extension employees and programs can participate and find more info and resources in the CALS Day of Giving Toolkit.
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Overview
In 2024, NC State raised a record $46.6 million — $6.7 million of which was raised by the College of Agriculture and Life Sciences — during the NC State Day of Giving. Now local Extension centers again have the opportunity to put the NC State brand to work for your own Day of Giving fundraising efforts.
Gifts to the Extension Administration Enhancement Fund (or go.ncsu.edu/ExtensionDOG) will support overall Extension programming, as these funds can be allocated to areas of greatest need and opportunity. You can also find and promote all Extension-related funds as desired.
All local centers are encouraged to share Day of Giving posts on March 26 from @NCExtension on X and @NCExtension on Facebook.
To help you successfully raise funds directly for your county, Extension Marketing and Communications has developed this toolkit, which provides everything you need to promote the Day of Giving to your local audiences.
Your County’s Role
On the Day of Giving, you may choose to:
- Post content on social media encouraging followers to donate
- Promote the event on your center’s communications platforms, including – but not limited to – websites, digital screens and email newsletters
- Coordinate efforts among local agents to encourage and support outreach with key contacts, while making sure the team is working in sync
Connect with Extension Communications during the event with questions or concerns.
Cash / Check Donations
While we should encourage online donations first and foremost, we understand that some valuable partners may prefer to donate in a more personal way. If your center receives gifts via cash or check, send those to Kathy Kennel at the N.C. Agricultural Foundation, who will ensure that the donation returns to your county.
N.C. Agricultural Foundation
Attn: Kathy Kennel
Campus Box 7645
Raleigh NC 27695-7645
Your county’s Day of Giving contact should keep a list of each check/cash donation collected (online gifts needn’t be included), including:
- County name
- Donor name
- Gift amount
- Note if it’s check or cash, and if it supports general Extension, FCS or 4-H
To receive credit toward event challenges for these cash/check donations, you must send the list by the end of the day on March 26 to calsdayofgiving@ncsu.edu.
*Note that your local center will receive the funds regardless!
Communications Assets
We’re providing a variety of communications resources for Extension local centers to use for Day of Giving. Make sure you’re logged into Google with your Unity ID account before trying to access the resources housed in Google Drive.
*Note that your contacts will not be able to donate via the link before the Day of Giving on March 26.
Find communication resources: